You will be disappointed if you go into your writer’s cave, emerge six months later with a shiny, new book in hand, and expect BIG sales. More likely, you’ll be faced with a choir of crickets.

To avoid this, You need to build an audience while you are writing. Split your time between creating the actual book, building excitement around its release date, and interacting with your audience to find out what they want and to get new ideas and direction for your content.