Meet Your Reader Avatar

    Meet Your Reader Avatar

    Have you ever had the feeling, after reading a book, that it was written with you in mind? There’s a good chance it was, because you are the author’s avatar. When you’re the avatar — the ideal reader — for a book, you fall in love. Subtle cues lead you to the book:...

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    Legal Checklist for Self-Publishing Authors

    Legal Checklist for Self-Publishing Authors

    When you think about the legal side of self-publishing, you may believe that all you need to do is stamp an introductory page with a copyright symbol, and call it “done”. However, there are other facets to consider before publishing your book. Traditional publishers,...

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    How to Find a Publisher That Will Buy Your Book

    How to Find a Publisher That Will Buy Your Book

    When you sit down with Randy Peyser, Founder and CEO of AuthorOneStop.com it’s easy to get swept up in her storytelling. Many of her stories involve pitching manuscripts to literary agents and publishers in rapid fashion. She is extremely selective as to what books...

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    My First Trip to BookExpo America

    My First Trip to BookExpo America

    BookExpo America (BEA) is the largest annual book trade book fair in the United States. It’s an opportunity for publishers to showcase upcoming books. Originally when the book fair started out in 1947, it was named the American Bookseller Association Convention and...

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    Pricing Books: The Best Strategies for Self-Publishers

    Pricing Books: The Best Strategies for Self-Publishers

    There isn't a catchall answer on how much to charge for your self-published book, but there are great methods for determining how to price books to sell. After all, you have spent a lot of time writing. You want some return on your investment. Of course, if you have a...

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    How to Upload Your eBook to Apple Books

    How to Upload Your eBook to Apple Books

    Uploading your book on Apple Books is not easy compared to booksellers like Amazon or Barnes & Noble. Here’s what to expect: online documentation that is out of date, bugs at every step in the process, and needing multiple apps and logins to complete the process....

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    Fact or Crap? 9 Publishing Myths Debunked for You!

    Fact or Crap? 9 Publishing Myths Debunked for You!

      Recently, I gave a presentation to some business leaders about book publishing and I titled my talk, Fact or Crap? It turns out there are a bunch of misconceptions when it comes to self-publishing or traditional publishing a book. They were shocked to learn...

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    Why Your Book Front and Back Matter DOES Matter!

    Why Your Book Front and Back Matter DOES Matter!

    When it comes to your ebook, the front and back matter is a practical place to continue the relationship you made with your audience. If you’ve done your job well, your readers will want to learn more about you, your future books, and other ways to engage with you. In...

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    Can a Developmental Editor Make Your Book Unique?

    Can a Developmental Editor Make Your Book Unique?

    Let’s face it, publishing a book is an investment. Save both time and money by hiring a developmental editor right from the start. For the record, a developmental editor is not a proofreader. Instead, they look at the overall structure of your book from your ideal...

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    Book Descriptions That Get Browsers to “Buy Now”

    Book Descriptions That Get Browsers to “Buy Now”

    Your book is taking shape and is getting near launch. This is an exciting time for first-time and seasoned authors alike. Editing is underway, and you are defining your book’s style and brand. It’s time to turn your attention to writing your book description. What’s...

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    It’s Time to Reclaim the Titles of Author and Publisher

    It’s Time to Reclaim the Titles of Author and Publisher

    Don’t despair. YOU ARE in the right place at the right time. This is probably the best time in history to be a writer! Since I was a kid, I have romanticized the world of the Big 5 (formerly 6)—the New York publishing houses who give birth to literary giants. I...

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