Before you publish, it’s common practice to give away pre-release copies of your book. These are called ARCs which stands for advance reader copy or advance review copy. These books allow fans to create a buzz by reading and reviewing your book before it’s released...

When you sit down with Randy Peyser, Founder and CEO of AuthorOneStop.com it’s easy to get swept up in her storytelling. Many of her stories involve pitching manuscripts to literary agents and publishers in rapid fashion. She is extremely selective as to what books...

Reviews of your book are one of the most important parts of your book marketing plan. There are several kinds of reviews—editorial or trade reviews that you pay for directly, reviews in consumer magazines and newspapers that you normally pay for by hiring a publicist,...

BookExpo America (BEA) is the largest annual book trade book fair in the United States. It’s an opportunity for publishers to showcase upcoming books. Originally when the book fair started out in 1947, it was named the American Bookseller Association Convention and...

There isn't a catchall answer on how much to charge for your self-published book, but there are great methods for determining how to price books to sell. After all, you have spent a lot of time writing. You want some return on your investment. Of course, if you have a...

  Recently, I gave a presentation to some business leaders about book publishing and I titled my talk, Fact or Crap? It turns out there are a bunch of misconceptions when it comes to self-publishing or traditional publishing a book. They were shocked to learn...

When it comes to your ebook, the front and back matter is a practical place to continue the relationship you made with your audience. If you’ve done your job well, your readers will want to learn more about you, your future books, and other ways to engage with you. In...