What BookExpo America (BEA) Was Like Before Self-Publishing

What BookExpo America (BEA) Was Like Before Self-Publishing

BookExpo America (BEA) is the largest annual book trade book fair in the United States. It’s an opportunity for publishers to showcase upcoming books. Originally when the book fair started out in 1947, it was named the American Bookseller Association Convention and Trade Show. In 1994, it became BEA. In the early 2000s, I attended my first BEA event.

As a new acquisitions editor at a publishing company back in Minnesota, I was almost giddy when I got the invitation to not only attend the event and all the seminars included, but work in our booth too. Because of the large amount of books I received, I had to go to the post office and mail 54 pounds of books to my home address. You see, publishers eager to get the buzz going about their newest published books or upcoming titles, have book signings with authors who would either sign an advance reading copy (a galley of the book) or a copy of the actual book if already published. Not only did I have an opportunity to meet the author in person, I received a free copy of the book too. For a book lover like me, I was in pure heaven!

Richard Simmons!

One of the highlights of the event was when I noted Richard Simmons (the fitness guru in the 1980’s who was famous for his Sweatin’ with the Oldies workouts) was going to be signing a copy of his newest book. I told my marketing director, Claire, I’d need to leave the booth in the middle of my shift in order to attend the book signing. She was humored by my fascination with the fitness guru with the tank top and short shorts. As we were setting up our booth, lots of people were walking by. As I was on the floor opening boxes of books, I heard my name. It was Claire saying, “Richard, there’s someone I’d like you to meet. Her name is Corrine.” I looked up and there he was…Richard Simmons in the flesh. I stood up to shake his hand. He gently took my hand and placed it up to his lips and kissed it and said this, “Corrine, your name should be Dream.” From then on, everyone at work referred to me as Dream Corrine.

BookExpo America Daily HouseAlthough I haven’t attended BEA in over a decade, I’ve kept tabs on the event and noticed some significant changes. For example, back when I attended BEA, I went to a seminar on e-books. There was only one e-reader available and it was incredibly clunky, heavy and it was difficult reading the screen. Pretty much the consensus was this isn’t going to catch on anytime soon. Also, back in the early 2000’s, self-publishing wasn’t talked about much. However, Stephen King, published his first self published book, The Plant, on the Internet in 2000 and cautioned that self-publishing would be one of the biggest nightmares for publishers.

Today’s BEA is much different than the BEA of the past that focused so much on traditional book publishers. In fact, self-publishing is taking center stage with events such as uPublishU where industry experts share how to bring your first book to market, engage readers and advance your publishing efforts and provide new opportunities to reach readers. There’s also an author marketplace where self-published authors can display and market their books.

I can’t wait to attend BEA next year where it will be held in New York City at the Javits Center on May 27-29, 2020. You never know who you will meet. Another Richard Simmons sighting? I can only dream about that.

Do you have a great idea for a book or a manuscript in development, but you don’t know the best way to turn it into a bestseller?

Daily House’s team of editorial, production, and marketing experts will evaluate your project, send you a complimentary custom assessment, and a next-steps plan. To get started, fill out our short questionnaire

Follow us on LinkedIn, join our group Your Path to the Bestseller List on Facebook, or subscribe to The Bestseller List on YouTube for weekly videos on writing and publishing.

Pricing Books: The Best Strategies for Self-Publishers

Pricing Books: The Best Strategies for Self-Publishers

There isn’t a catchall answer on how much to charge for your self-published book, but there are great methods for determining how to price books to sell. After all, you have spent a lot of time writing. You want some return on your investment.

Of course, if you have a traditional publisher, your publisher determines the price of your book. You normally get around 15% of the net price of the book after everyone takes their cut. Self-published authors, on the other hand, have control of their price point. In fact, if you publish direct, you can change your book pricing daily if you want to. That may sound erratic, but strategic experimentation is not a bad practice.

Sales and Giveaways

Giveaways, countdowns, and discounts on ebooks are encouraged by booksellers like Amazon. The country where you live, what kinds of books you write, and what your overall strategy all affect the price of your book. What platform you sell your book on and if you use promotional services like BookBub will also affect your pricing choice.

Amazon Royalty Window

For Kindles or ebooks, the first thing to look at are the royalties. The basic info for Amazon Kindles published in the US is if you price between $2.99 and $9.99 you get a 70% royalty. By pricing outside of that window you receive half of that—35%. However, there are exceptions and different pricing outside of the US. Login to KDP bookshelf to get the specifics for your area.

For print, the royalty is 60 percent of your list price minus the printing costs, which depend on page count, ink type, and cover stock. When it comes to print, you especially want to research your competitors and match the average pricing because there is no royalty window to guide you in many cases. Market research is important at every phase of your book’s development. If you price yourself high above your competitors without positioning your book as a luxury item, like a coffee-table book, you will price yourself out of the game.

Your Goals

Before setting a price strategy, examine your goals for publishing. The big question you need to ask yourself is, “What do you want most—book sales, readers, or conversion to some other product or service?”

If your primary motivation is profit from your book sales, you need to understand the math. You need to make twice as many sales at $4.99 or ten times as many sales at 99¢ to match the profit on a book priced at $9.99. The question is, “How many more books will you sell if you choose a lower price point?”

Competitive Analysis

A market and competitive analysis will be your biggest help in answering this question. Look up at least 8 to 10 titles that compare to yours. If your goal is profit, calculate the average and price your book at that average or a little higher. Download this free competitive pricing analysis for books worksheet to analyze the competitive titles.

If your goals are either exposure (more readers) or awareness of your brand and business methods (conversion), then price your book lower than the competition or even give your book away.

Free books are used as a funnel to other services or products or to introduce a series. If you have nothing that your book is a gateway to, then giving away your book makes zero sense.

Permafree Books

It’s important to note that you can’t actually publish a permanently free (permafree) book directly on Amazon without some extra steps. But you can accomplish this indirectly by using their price match practice. Amazon no longer assures that they will match prices; they did away with the actual policy a few years ago, but they still do it if you send a request to KDP support. Amazon will match the lowest price of a legitimate competitor, so price your book for free on Apple Books, Nook, and Kobo then submit a price match, and voilà, you’ve got a free book. Note that this is not guaranteed, but it works most of the time.

The following is a sample of a support ticket for free pricing:

Subject: Price match request

Hello, I am writing to request a price match for the book Bestseller List B07NC15Z79 (ISBN
9781733668705). I would like the book to be priced at $0 (no charge) to match the following booksellers:

Barnes and Noble – https://www.barnesandnoble.com/w/bestseller-list-kitty-turner/1131411840 (Priced at free)

Kobo – https://www.kobo.com/us/en/ebook/bestseller-list (Priced at free)

Apple Books US – https://books.apple.com/us/book/id1462545112 (Priced at free on the US site + 51 other countries on Apple Books)

To get Bestseller List for free on Amazon, visit our giveaway page.

Another extremely effective method is to give away your book temporarily. Every 90 days, Amazon Select members can offer free promotions for a maximum of five days. When you run a giveaway, promote across mailing lists, free book websites, free book social media groups, podcasts, videos, and anywhere else you can imagine.

Other promotional pricing campaigns offered to Amazon Select Members are preorders and countdowns. Preorders are amazing and are currently my favorite type of promotion. People are eager to pay from 99¢ to $4.99 out of sheer excitement and support for the author. This is particularly effective if you have a street or launch team. Countdown, giveaway, and preorder promotions are excellent for launching books and almost guarantee bestseller status (if only for a short time) if run correctly.

To run any of the Amazon promotions I mentioned, you need to enroll in Amazon Select. Your enrollment period is for ninety days. During that time, your distribution is limited to Amazon only. At the end of the ninety days, you can opt-out.

If you are looking for the simple answer, romance, mysteries, and YA categories tend to do well between 99¢ and $3.99, while nonfiction or literary fiction ebooks range between $4.99 and $9.99. If you’re running a BookBub promo or similar advertising, 99¢ promotions are the most effective. Books promoted at $2.99 or below do better on BookBub. The lower the price, the cheaper the advertising cost. BookBub can be a promotional powerhouse if you make the cut. However, I still recommend that you do your own analysis because trends change.

There isn’t a catch-all answer on how much to charge, but this information will get you started. Remember, you can change your pricing as often as you want, so experiment. Self-publishing is not a set-it-and-forget-it enterprise. Far from it. The more actively you try different pricing strategies and book promotions, the better your book sales will be.

Do you have a great idea for a book or a manuscript in development, but you don’t know the best way to turn it into a bestseller?

Daily House’s team of editorial, production, and marketing experts will evaluate your project, send you a complimentary custom assessment, and a next-steps plan. To get started, fill out our short questionnaire

Follow us on LinkedIn, join our group Your Path to the Bestseller List on Facebook, or subscribe to The Bestseller List on YouTube for weekly videos on writing and publishing.

How to Upload Your eBook to Apple Books

How to Upload Your eBook to Apple Books

Uploading your book on Apple Books is not easy compared to booksellers like Amazon or Barnes & Noble. Here’s what to expect: online documentation that is out of date, bugs at every step in the process, and needing multiple apps and logins to complete the process. Apple Books doesn’t have a web interface, so you need to choose one of the following apps to format and upload your book files:

  • iTunes Producer
  • iBook Author
  • Apple Pages
  • Calibre

You might be thinking, “If it’s excessively complicated and takes many steps, why bother?” Here’s why:

  • Apple is stepping up their ebook game by making reading on phones enjoyable.
  • The Apple Books app user experience is immersive and the recommendations engine might even be better than Amazon’s.
  • Apple’s book marketplace is much less competitive than Amazon.
  • Apple’s international distribution is excellent.
  • If you are trying to position your book as permanently free (permafree) on Amazon, Apple Books is the best bookseller to submit a price match from. Again, this is because their international distribution is so extensive.

Aggregators such as Smashwords or Draft2Digital can get your book listed on Apple Books (as well as all other major bookseller sites) for a lot less hassle, but if you’re like me, you want to have control over each account.

PC Users

As far as I can tell, if you have a Windows PC, you’re somewhat out of luck. Apple does not allow access by PC users, so for that part of the process, you do need an Apple computer or tablet of some type.

Very tech savvy PC users can install the Mac operating system on their Windows computers. Frankly, this is beyond my tech ability, so I’m not going to recommend it. Instead, I suggest leasing a virtual Mac to get the job done. One company called MacInCloud I’ve found cost about $1 per hour for the remote use of a Mac server in the Cloud.

I’d love to hear from you if you have successfully published to Apple Books from a PC. I’ll reach out to collaborate on a tutorial to get the needed information out. I couldn’t find anything online that showed how to do it.

PC users aside, if you have a Mac or iPad, here are the steps you need to know.

Steps for Upload to Apple Books

Step One: Determine if your book is going to be free or if you’re going to charge for it. If you intend to sell your book on Apple Books, you will need a valid Tax ID. A social security number is not acceptable like on other bookseller sites. If your book is free, you don’t have to worry about this and can proceed with the following steps.

Step Two: Go to https://itunesconnect.apple.com and login with your Apple ID. If you don’t have an Apple ID, create one. Read and agree with the Terms of Service. If creating a paid book account, enter your tax info, bank account and routing number, and your contact and entity information.

Step Three: If you’re using Pages, you can write your book, lay it out, and publish it all from the dropdown menu item Publish to Apple Books. The Pages publishing process walks you through a wizard that includes adding a cover, pricing, categories and tags, you can even set up a pre-order, customize availability by date and country, and more. In addition, you can update an already submitted book.

The drawback is that Pages formatting looks amateurish, sort of like what a Word document looks like on Kindle. That’s why Apple created iBook Author. It’s a free book layout tool and it allows you to create a fixed layout, design elements, and add in all the professional touches that make your book indistinguishable from a trade published book.

Okay, so then what is iTunes Producer? Producer is the upload interface to Apple Books and it’s included in iBook Author. It is also available as a standalone app.

Step Four: Whether you use Apple Pages, iTunes Producer, or Calibre, you’ll need the following data:

  • Series
  • Author
  • Description
  • Book Title
  • Category
  • Publisher Name
  • Original Publication Date
  • Number of Pages
  • Language
  • ISBN
  • Rights
  • Price

The information most online booksellers request is similar, so I suggest creating a master document to copy and paste from.

Step Five: Upload the cover image.

Step Six: Click upload your book and you are done. It can take up to 72 hours for your book to appear in the Apple store and up to a week to be listed across all countries.

In summary, these are the steps you need to take to upload your book on Apple Books. While it can be a complicated process compared to Barnes & Noble and Amazon, you’ll have a competitive advantage if you do all three. Need help? Daily House will upload your book to all major online booksellers. For pricing and package information, click here.

Do you have a great idea for a book or a manuscript in development, but you don’t know the best way to turn it into a bestseller?

Daily House’s team of editorial, production, and marketing experts will evaluate your project, send you a complimentary custom assessment, and a next-steps plan. To get started, fill out our short questionnaire

Follow us on LinkedIn, join our group Your Path to the Bestseller List on Facebook, or subscribe to The Bestseller List on YouTube for weekly videos on writing and publishing.

Fact or Crap? 9 Publishing Myths Debunked for You!

Fact or Crap? 9 Publishing Myths Debunked for You!

by Corrine Casanova

Recently, I gave a presentation to some business leaders about book publishing and I titled my talk, Fact or Crap? It turns out there are a bunch of misconceptions when it comes to self-publishing or traditional publishing a book. They were shocked to learn that 81 percent of the population wants to write a book but only one percent actually do. The reasons range from not knowing where to start, finding the motivation to keep writing and being overwhelmed by the process. This is no surprise. It truly takes a village to publish a book.

Well, let’s get started…

A new book appears on Amazon every 30 minutes.

CRAP. It’s even more than that. A new book appears on Amazon every five minutes, that’s about 288 books per day which amounts to nearly 106,000 new books per year. That’s a lot of books!

JK Rowling, famous author of the Harry Potter series, was turned down by 12 publishers before finding a publisher.

FACT. JK Rowling used her initials instead of her full name, Joanne Rowling, because she wanted publishers to think she was a male. When she was turned down by the publishers, she was flat broke and a single mom. Today her net worth is about $1 billion.

Author Stephen King received a rejection letter from a potential publisher that said, “We are not interested in science fiction with negative utopias. They do not sell.”

FACT. He received this rejection from a publisher regarding his book Running Man. He has written at least 90 books to date, including one of the best writing books I’ve ever read, On Writing. His net worth is about $400 million.

If you want to sell your book to a traditional book publisher, you need a literary agent.

Fact or Crap? Self-Publishing Myths Debunked for YouCRAP. Not all publishers request that you have a literary agent, but some of the bigger publishers do. Literary agents sell your proposal to publishers so you don’t have to. They work with you to create a proposal that pitches your book. Getting the attention of a good literary agent is hard. I highly recommend purchasing a copy of Guide to Literary Agents to find a reputable agent. If you are planning on pitching your book yourself, invest in a copy of Writer’s Market. Not only does it include a list of all book publishers along with submission guidelines, it also includes handy advice on writing query letters and proposals.

Literary agents require you to pay them money up front.

CRAP. Literary agents make their money when they sell your book to a publisher. Typically, they receive about 15% of your royalties on each book sold. If a literary agent is asking for a fee up front, run the other way. It’s not how this industry works.

It’s possible to make money off your book without selling one single copy.

FACT. You can absolutely make money off your book by giving it away and here’s why:

  • It distinguishes you as the authority in your field and a thought leader.
  • It’s a way of establishing trust with potential clients.
  • You can ask for higher speaking fees. When you contact a speaker’s bureau, one of the first questions they ask is, “Are you a published author?” Being part of that one percent of the population who has written a book sets you apart from the others.
  • You can create courses and webinars where people pay a set fee to join. This makes some nice passive income.
  • It can be a lead magnet on your website and a great way to attract the attention of potential clients.
  • Your book content can act as your social media marketing plan for years to come.

To get on the New York Times bestseller list, your book cannot be self-published.

CRAP. It has happened but it is extremely rare. To be on the New York Times bestseller list, you need to sell about 10,000 copies of your book within a week. There are other best seller lists besides the New York Times that do recognize self-published books. This includes USA Today and Amazon. To learn more about what it takes to become a bestseller, check out Kitty Turner’s free ebook, Bestseller List.

My manuscript is perfect the way it is, I don’t need an editor.

CRAP. As authors, we get so acclimated and accustomed to our own work that we can’t see the mistakes. A fresh set of eyes will make a huge difference.

Senator Bernie Sanders acknowledged he was a millionaire and credited it to his large book sales, telling the world, “If you write a best-selling book, you can be a millionaire, too.”

FACT. Bernie Sanders said this after releasing his income tax statements. If you are a public figure, you can make a lot of money publishing your book. But you need to sell a lot of books to do this keeping in mind you earn about $1.50 per paperback or $2.50 per hardback book if you publish traditionally.

It’s been fun sharing some facts and crap with you and in the process taking some of the mystery out of book publishing.

At Daily House, we are passionate about helping authors not only create an incredible book, but help them grow their businesses and careers through book publishing.

Do you have a great idea for a book or a manuscript in development, but you don’t know the best way to turn it into a bestseller?

Daily House’s team of editorial, production, and marketing experts will evaluate your project, send you a complimentary custom assessment, and a next-steps plan. To get started, fill out our short questionnaire

Follow us on LinkedIn, join our group Your Path to the Bestseller List on Facebook, or subscribe to The Bestseller List on YouTube for weekly videos on writing and publishing.

Why Your Book Front and Back Matter DOES Matter!

Why Your Book Front and Back Matter DOES Matter!

When it comes to your ebook, the front and back matter is a practical place to continue the relationship you made with your audience. If you’ve done your job well, your readers will want to learn more about you, your future books, and other ways to engage with you. In the new age of digital self-publishing, the end of your book needs to contain the same content marketing, keywords, and branding that you use (or should be using) to make yourself visible all over the digital media space.

Careful and strategic planning of your front and back matter is critical. I can’t overstate that you are missing a major opportunity if you do not take full advantage of the back and front matter of your book. If your reader enjoyed your book, they will explore every resource that you include.

POWER TIP: Do not be tempted to disrupt the reader’s engagement by linking to sales or marketing material in the body of the book. Leave this for the front and back of the book.

Direct Book Publishing

For digital books, keep the front matter spare. The primary reason to move everything to the back, other than the required copyright page and the table of contents, is your “Look Inside” and downloadable sample. Your sample is typically 10 percent of your book. You don’t want the majority of that sample to be blank pages, title pages, a picture of you, or ten pages of acknowledgments. You want the reader to dive right in so they see how amazing your book is and buy right away.

The end is the place to include your heartfelt acknowledgments, list your other books for sale, tell readers about your services or products, and include links to your mailing list, all your social media, and your website. Write a letter to your readers and tell them what your future release plans are. Make the material fun and interactive with the intention of capturing your audience so you can keep in touch and sell more books, products, or services.

Mailing List

An opt-in should be the very next action your reader takes after they finish the last page. Pow! Put an offer that can’t be refused on the page after the end of the text. This will be in the form of a link to a landing page with an opt-in form to your mailing list. Offer an incentive, for example, a few chapters of your next title, a quiz that tests the retention of what your new fan has just read, or a worksheet or next steps checklist. You can even link to a sales page for an online course the reinforces what your reader learned from your book. The point is, now is the time to ask. This reader is committed; they have finished your book after all.

There are many email marketing services on the market. However, ConvertKit is the most affordable option for authors. Your ability to create multiple giveaways and incentives is unsurpassed by other similarly priced email management software on the market. ConvertKit’s email automation design is highly sophisticated, yet easy to set up. The segmentation features are as advanced as any email services that cost ten times the ConvertKit subscription price.

Website and Author Central

Link to your author website. Design, or have created for you, a simple above-the-fold funnel featuring either your book cover or a headshot. Have pages for your bio, blurb, and other sales copy. Some nice additional features are a book trailer video, a review slider, or an “other products or services” slider.

If you are unable to create a website, at the very least, link to your Author Central page on Amazon.

Social Media

Share all your social media links. At the very least, link to a Facebook or LinkedIn page. Build a more powerful connection to your audience with a dynamic presence in discussion groups, or with YouTube videos, podcasts, or blog syndication.

You have the content to share—you are an author after all—so you should take advantage of the visibility and new audiences social media can earn for you by sharing your message and brand it in as many ways as you can. However, I want to point out that many writers disagree with me, in particular, novelists. Social media and digital marketing can be daunting for authors. After all, there is plenty to do if we want to produce a couple of books per year.

Opponents of platform building assert that writers should spend their time where they are comfortable, writing books. I argue that growth does not come from staying comfortable. However, I agree that social media or publicity can overtake the primary objective of your career if you are not aware of what that objective is. Personally, I have been guilty of being so focused on keeping my audience engaged that I neglected to write books to sell. A good business plan and an editorial schedule is your protection against spinning your wheels while creating a platform.

Frontispiece, colophon, epigram – these words conjure misty visions gliding, leather, ink, and linen. However, like most industries, publishing has been irrevocably changed by the digital age. With the advent and new legitimacy of online publishing, the front and back of your book are now where you direct your readers to engage more with your personal story and work.

Do you have a great idea for a book or a manuscript in development, but you don’t know the best way to turn it into a bestseller?

Daily House’s team of editorial, production, and marketing experts will evaluate your project, send you a complimentary custom assessment, and a next-steps plan. To get started, fill out our short questionnaire

Follow us on LinkedIn, join our group Your Path to the Bestseller List on Facebook, or subscribe to The Bestseller List on YouTube for weekly videos on writing and publishing.

Your Book is the Breakthrough That Makes Social Media Marketing Easy

Your Book is the Breakthrough That Makes Social Media Marketing Easy

Book repurposing is a revolutionary method for content creation. When you repurpose your book, you create a bank of unique, business-relevant content to share across social media and other online channels.

I get so excited when I tell people about how business books on hot topics can be broken down into smaller pieces that become website copy, blogs, features, emails, social posts, video scripts, podcasts, and more.

My excitement is palpable when I close in on my point that the reverse is also true. Online content that you’ve already shared can become content for your book that eloquently communicates who you are and what makes your business special.

This back and forth method of testing ideas on audiences ensures that what you are writing is engaging, entertaining, and makes sense. If no one likes what you’re saying online, they are not going to like it better in a book. Conversely, if your book is self-centered and confusing, broadcasting that same content digitally isn’t going to improve the message.

Content Marketing Breakthrough

Profitable PublishingHowever, Daily House’s breakthrough solution of repurposing book content is meaningless if you don’t see the problem. This wisdom occurred to me while explaining our method to a potential client. All my talk of meta-repurposing, split testing, and reciprocating had this poor man’s eyes glazed over with a combination of boredom and panic. I realized that what I was so excited about was almost completely lost in translation because he had zero online presence and had never attempted to pursue one.

The elegant content marketing solution I offered made no difference to him because he had not been bludgeoned to death with the challenge of finding an online audience and converting leads into customers over social media and website opt-ins. That a chapter from his future book could be blogged or that a blog could be turned into a chapter meant close to nothing. 

I was pitching to a man who didn’t understand the need for a digital marketing content solution. Unless I could convince him that he needed a platform and that it was critical to the financial success of his book and business, then ultimately, he was not going to understand the need for easy access to relevant and engaging content.

But you know it’s important! 

Make Books Profitable

Daily House has two primary areas of operation—publishing and profitability. What the publishing department does is easy to grasp; we edit and design high-quality books. But what the profitability (digital marketing and product development) department does is what makes Daily House revolutionary! Book profitability and revenue diversification is what makes us different.

Here’s how we do it:

We Define Your Unique Value Proposition

Even if you’re writing fiction (and occasionally we do take a fiction client) your story and voice must be unique. Your specialness and quality is your unique selling point (USP) or unique value proposition (UVP).

If you’re teaching a business tactic, strategy, or method through a book and your content, you must offer a NEW solution to a painful business problem. That, or you need to provide the most interesting, understandable, and best information on a subject.

“Books are products and products meet needs.”

When we assess your book idea, we scrutinize if your idea fills a void in the readers’ lives.

We Create Your Book’s Brand

Again, just like with any other product, your book’s brand must communicate what solution you provide. The cover, blurb, book/author website, social media branding, video content, and more need to let your potential readers know exactly what they are getting.

Maybe your book is the best dystopian sci-fi epic on the market, or maybe you’re delivering a clear and easy-to-follow plan on how to scale a business from a handful of founders to a thriving 100+ employee company.

In your mind, picture what the books I described above look like. Are these visual brands different? Hell, yeah they are! How about the copy or related marketing content? Again, different genres have very, very different branding. You need to create the best branding of its type.

We Test Your Method and Message

Now that we know who you’re talking to and what you are telling them, it’s time to test everything! Make no assumptions.

Think you’ve come up with the best book title, ever? Your audience might think the title is laughable or a poor metaphor.

Think your book cover is an award winner? It may be, but if it communicates that your book is a sci-fi novel when you’ve written a business book, that award goes in the garbage.

Ready to share your revolutionary business method with your peeps? If you don’t test your ideas with your audience first, you won’t know if what you have to say is confusing or unreproducible until it’s too late.

You must test your book brand and messaging before you publish!

We do this through repurposing your ideas into blogs, tweets, video scripts, social media posts, emails, blurbs, pitches, and finally, a bestselling book.

Outlining and Editing

With your brand and vetted ideas in place, we build the sturdy foundation of your bestseller. This outline will serve as a road map to guide you as you write your book. Through weekly coaching calls and exercises, you’ll receive a detailed book outline, a blueprint for the structure of your book, and an action plan to ensure a finished manuscript that matches your vision and sells.

Digital Product Diversification

Direct Book PublishingOur goal is to make your book work for you and your bottom line. We take you beyond the book and guide you to grow your business with courses, digital products, speaking tours, and more. Your financial and creative success is our mission.

At Daily House, we deliver the care and guidance that you expect from a traditional publisher but without the loss of royalties or artistic control.

Your personal book team includes coaches, editors, and production and marketing geniuses that are dedicated to leveraging the latest best practices in engagement, marketing, and sales conversion.

We take you beyond the book and guide you to grow your business and profits with courses, digital products, speaking tours, and more. Your investment in your book includes a publishing experience that produces ROI and measurable business results.

Do you have a great idea for a book or a manuscript in development, but you don’t know the best way to turn it into a bestseller?

Daily House’s team of editorial, production, and marketing experts will evaluate your project, send you a complimentary custom assessment, and a next-steps plan. To get started, fill out our short questionnaire

Follow us on LinkedIn, join our group Your Path to the Bestseller List on Facebook, or subscribe to The Bestseller List on YouTube for weekly videos on writing and publishing.